Paolo Maccario brings to Silfab Solar 20 years of experience as CEO of leading international automotive and clean-tech organizations.
Before joining Silfab, he worked as Chief Executive Officer of 6N Silicon Inc., one of the fastest growing Canadian manufacturers of high purity solar grade silicon. Prior to that, he served as President and CEO of Meridian Technologies Inc., the world’s largest company engaged in the engineering and manufacturing of magnesium products for the global automotive industry. Earlier in his career, Maccario held senior and executive management positions in automotive and industrial organizations operating in the U.S., Mexico, and Italy, including Teksid Aluminum Foundry and various units of Fiat S.p.A.. Since 2001, Maccario is also the President and Chairman of Team Italia, an association aiming to bring together Italian companies and their executives operating in Canada.
Hanna brings over 10 years of experience in management, finance and operations, including the renewable energy industry.
Most recently, Hanna was the President of Great Lakes Agra, a company with operations in agriculture, renewable energy and the environment. Hanna has experience in various international environments including the Middle East, Europe and the U.S. Mr. Ayyad have a BSc. in Business Administration, a minor in economics from Jacksonville University and a Masters of Business Administration from the University of Western Ontario.
His past work experience has included consulting on international ventures, marketing and sales in the technology field, and operations in the agricultural industry. Specific operations include direct financial and operational responsibility for processing plants, the development of biomass plants that utilize various wastes for the production of energy, and ensuring successful startup of various companies.
Geoff Atkins - Business Development, Sales, Marketing
Geoff Atkins is an experienced International Sales, Business Development and Marketing Executive with a solid track record of building revenue through innovative strategy with an entrepreneurial approach.
Geoff has utilized a creative and passionate approach to developing sales teams and structure that harvest new business and generate dramatic revenue growth. In his capacity as Chief Marketing & Strategy Officer at American Solar Direct based in Los Angeles, Geoff helped architect the residential solar start-up company into a top 10 player in under 2 years by strategically aligning product development, management objectives, financial targets, brand image, customer service, PR, media, promotions and incentives.
As Senior Vice President and General Manager at IMAX Corporation, Geoff was instrumental in the evolution of IMAX’s business strategy that helped establish IMAX as a prominent player in the entertainment industry by securing contracts/partnerships with industry leaders such as AMC Entertainment, Discovery Channel, WGBH Nova, Cineplex, Regal Entertainment Group, Racimec, RAVE Cinema Group and Cinemark USA.
Prior to IMAX, Geoff’s experience includes sales and marketing at Labatt Brewing Company, International Trade Canada in Ottawa, and marketing research as a business development consultant at the Nielson Company.
Treff MacDonald, Vice President Operations, Plant Manager
Treff Macdonald is the Vice President of Operations at Silfab Solar, Treff manages all of the day to day activities of the operation since joining Silfab in October 2011.
Treff’s primary focus is managing multiple disciplines within the organization including Quality, Maintenance, Engineering Logistics and Manufacture. Treff brings to Silfab 18 years of manufacturing experience 14 of which include Operational progressive management positions. Treff’s journey began in the automotive parts manufacturing sector where he spent over 6 years in various management roles with a Tier One supplier his tenure included numerous plant startups and expansions both in Canada and Mexico. In 2008 Treff ventured into the manufacturing side of the Green Energy Sector joining a Silicon refining startup and seeing the startup through to full production volume capacity. His move in 2011 to manage Silfab’s module manufacturing operations was seen as an opportunity round out his PV knowledge as well as to help make his mark on a growing company that is servicing a growing market.
Mark joined Silfab Solar in September 2016 as the Manager of Product Engineering but has been working with Silfab since 2011, where he followed the PV module process set-up of Silfab Ontario.
Mark brings over 15 years of experience in the solar sector, with progressively increasing responsibilities as Technology Director of Helios Technologies (2002 – 2010), Senior Technology Manager and Chief of Operations for MegaCell (2013 – 2016).
In 2002, Mark joined the R&D Team of Helios Technology. In 2004 he joined a European R&D consortium lead by CRAFT Reinhland TUV of Cologne, Germany to develop novel methods for the indoor characterization of PV modules with improved accuracy. From 2006 to 2010 Mark was Manager of both R&D and Product Development at Helios Technology where he selected new production technologies to scale up production to 60MWp/year the production.
Since 2013 Project Manager Leader at MegaCell for the technology transfer of a novel bifacial solar cell technology (BISON), then Senior technology manager and Chief of Operations for MegaCell (2014 – 2016).
Mark holds an M.Eng degree in Electric Engineering, where he specialized in PV/wind and solar-thermal technologies.
Rocio Fernandez is passionate about great design, marketing strategy, innovation, and team building in order to build better businesses and create a better future for the people who interact with them. She loves creating smart design tools and marketing strategies based on human-centered design, customer behaviour and customer success.
She has experience as a marketing manager in research, branding, and business analysis, and experience in design-related projects (architecture, product design, advertising, and UX) for companies such as Schibsted Classified Media, Bijou Brigitte, Daily Delivery and St. Damase.
Rocio has a B.Des. in Interior Architecture, a B.Com. in Marketing Strategy and Market Research, a M.Sc. Marketing Management and Coaching as well as an MBA. Rocio uses her free time to create design thinking innovation tools for organizations and to learn about neuromarketing and lateral thinking.
Jorge has been a driving force of the Silfab sales and Account management team since 2011. Jorge manages Silfab’s Canadian customers as well as having responsibility for Silfab sales activities outside of the US.
Maurice Smith is a seasoned Sales Executive and Business Development Leader with proven success in renewable energy.
He brings 4 years of experience working in the solar industry as Sales Manager at American Solar Direct based in Los Angeles – a residential solar developer recognized as the 17th fastest growing company in the US and one of the fastest growing residential solar companies at the time.
Since joining in 2014, Maurice has developed, implemented and executed on Silfab’s US strategy. Prior to his start, Silfab’s US business presence was non-existent; as of 2016, the US now represents a large portion of Silfab’s overall business and future growth opportunities.
Prior to the solar industry, Maurice’s experience included developing sales team and go to market strategy with a variety of organizations such as Dell, Hewlett-Packard and Cox Communications.
Maurice holds a Bachelor’s Degree in Business Administration and Management.
Geoff Stenrick is a creative, customer-focused and experienced sales & entrepreneurial professional passionate about the solar industry. His excitement for the potential of solar culminated in 2006 when he started SimpleRay Solar – a Midwest-based solar distribution company. After several years of running the company as a side business, Geoff oversaw SimpleRay’s explosive growth beginning in 2013 – becoming a three-time consecutive annual recipient of the INC 500 / 5000 award and was recognized as the manager / owner of one of the fastest growing privately-held companies in the US. This included the 5th fastest growing company in Minnesota in 2014 and the 19th fastest growing company in Renewable Energy in 2015.
Geoff’s commitment to the solar industry went beyond his own company. In 2013, Geoff became the co-founder of the Midwest Solar Expo, a premier regional solar conference tasked with bringing best practices and major industry speakers from throughout the solar industry to the under-served Midwestern market. This event included speakers and sponsors such as Senator Al Franken, Jigar Shah, Tony Clifford, Dan Shugar, Lidija Sekaric & Dan Utech. In 2015 Geoff was also awarded the MNSEIA Corporate Stewardship Award – recognized as an outstanding business member within the MN solar trade association.
Prior to the solar industry, Geoff worked as the youngest sales manager at Saturn of St Paul, one of the largest Saturn auto dealers in the nation. At Saturn, Geoff helped teach and execute Saturn’s unique sales strategy as a car dealer focused on consultative and customer-focused selling.
At Silfab Geoff is able to combine his early passion for the solar industry and the same customer-focused & entrepreneurial approach that helped drive his earlier successes.
Umang Bindra is Silfab’s Human Resources Manager and has been with Silfab since 2015.
He brings with him over 10 years of Human Resources experience – experience and knowledge in implementing/ modifying HR policies, reviewing applicable laws, orientation/on-boarding , health & safety, employee engagement, talent acquisition process, recruitment & selection, events, managing databases and interviews, HR Administration, training & development and other related aspects of HR.
Prior to joining, he has completed Post-Graduation in Human Resources Management from Sheridan College with High Honours. He has the Certified Human Resources Professional (CHRP) and Certified Human Resources Leader (CHRL) designations from Canada. Umang Bindra also holds a Bachelor’s Degree in Computer Science and Engineering from Punjab Technical University and Degree in Business Administration from ICFAI, India. Umang manages all aspects of Human Resources for the company.
Carlos Sarna has worked with our Silfab Solar team for over 5+ years, bringing leadership and being part of the core group that worked on establishing our manufacturing plant in Ontario.
Carlos holds a Certificate for Photovoltaic Technician from Seneca College as well as a Diploma for Electronic Technician from his past Navy career. Carlos’ dedication, passion and commitment is evident in all of his work at Silfab and is at the forefront of his achievements in the workplace.
Oni Hoque is part of Silfab Solar’s Engineering team and is dedicated to leveraging company resources to streamline processes and drive cost reduction, while ensuring product design, development and market introduction meets customer needs.
Prior to Silfab, Oni had been involved in product certification, design evaluation, quality and reliability of Photovoltaic and Power Electronic products and systems with Celestica Inc.
Oni graduated from department of Electrical Engineering at McMaster University with a focus on renewable power systems. During his final year, he published two technical papers on the fundamental models that characterize PV systems for off-grid applications to reduce the dependence on carbon-based electricity generation.
Jovian Xu is Silfab’s Purchasing Manager and joined the company in May of 2013. Prior to joining, she worked for 13 years in supply chain management, global trading, cost & risk control and logistics at various companies in China and Canada.
Jovian Xu holds a Bachelor’s Degree in International Trade from Hohai University in China and a Master of E-Business from Edith Cowan University in Australia. Jovian manages Silfab’s procurement and inbound logistics.
Pedro joined Silfab in November 2016 as Accounting Manager. Pedro has over 20 years of experience in the Finance and Accounting field. His experience ranges throughout different industries from manufacturing to service companies. His current and past roles have provided him with expertise in accounts receivable, accounts payable, cost accounting, general ledger, payroll, inventory control, budget, and in the preparation of financial information including management reports.
Pedro has a bachelor’s degree in accounting from University of Yucatan (UADY) in Mexico.
Interested in Joining the Silfab Team? View our current opportunities.